One of the most useful custom rules I have found is the option to see Display ad groups that are missing a responsive display ad (RDA) or a Search ad group is missing a Responsive Search Ad (RSA) but there is an expanded text ad. You can also choose to not allow changes to post if a rule isn’t met by selecting the ‘severity’ dropdown. You can click the “+ Add custom rule” button to add an option you’d like to save. Once you click into Custom Rules, you’ll see all of the built-in options. You can find these Custom Rules in the left navigation options.
#GOOGLE ADWORDS EDITOR UPDATE MANUAL#
There’s a set of built-in, recommended rules set as warnings, and you can edit these to meet your needs.” These rules range from a warning when utilizing manual bidding in campaigns to inactive search audience(s) targeted to budget type mismatches. These notifications can appear as warnings or errors. This option has saved me so much time scrolling! Custom RulesĪccording to Google, “custom rules notify you of violations to best practices before posting changes. Selecting this option will display only the labels that are on your selected ads. When the ‘Select Labels’ window pops up, you’ll see this check box at the bottom of the window. When I’m bulk editing ads, labels are so important! However, in large accounts, it’s easy to have hundreds, or even thousands, of labels, which can mean a lot of scrolling hunting for the correct label.Įnter: The “Show only items I selected” option. The ability to bulk edit ads, quickly build out campaigns, etc., can be done much quicker in Editor than in the Google Ads interface, but there are additional features you may have missed that can save even more time! “Show only items I selected” Option
It’s certainly a tool that you can’t live without if you’re managing sizable accounts! If you’ve been in PPC for a while, you’ll be able to acknowledge how far Google Ads Editor has come! This offline, bulk editing tool has gone from pretty bare bones to having more and more features each month.
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